tag:blogger.com,1999:blog-14519539699925805362012-01-18T11:29:51.076ZA selection of the most important news about social media, SEM, SEO, Digital Marketing & Advertising, Mobile Marketing, Viral Ads and much more. Handpicked for you, from the most influential blogs & publications worldwide.Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.comBlogger291100tag:blogger.com,1999:blog-1451953969992580536.post-82353262891406411292011-07-28T21:22:00.000+01:002011-07-28T21:22:20.926+01:00

I just received this rather unusual email from Ashley Friedlein, the CEO of Econsultancy. Obviously he didn't send this email just to me but to around 30,000 of Econsultancy’s members globally as he mentions in his email. What is strange is that you get a Internet Marketing Strategy Briefing for free and in exchange they ask for help in an experiment in ‘content marketing’. Have a look at the

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-47775787985483110882011-04-03T12:01:00.001+01:002011-04-03T12:02:00.352+01:00

One of many Google's April Fools' Day 2011 pranks. Hilarious!

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com1tag:blogger.com,1999:blog-1451953969992580536.post-40116757313812545492011-03-27T21:24:00.000+01:002011-03-27T21:24:37.405+01:00

Cool app by Gary Hayes. Also check mobile, games & heritage counts by clicking at the filters at the upper right corner.

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-15550266813240314562011-03-24T22:11:00.002Z2011-03-24T22:30:45.885Z

Yet another fantastic presentation about social media. This time by Stefanos Karagos (http://karagos.com) focusing on Social Media ROI. A must see. I just wish I could listen/see the presentation somewhere online. Social Media is Dead. Long Live Social Media ROI View more presentations from Stefanos Karagos

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com1tag:blogger.com,1999:blog-1451953969992580536.post-22148244042174141552011-03-23T20:14:00.001Z2011-03-23T20:15:27.679Z

20 things i bet you dont know about social media @ SMC11_ath View more presentations from Giorgos Vareloglou

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-47385054422776664032010-11-17T11:28:00.001Z2010-11-17T11:28:49.575Z

Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk View more documents from Jeremiah Owyang.

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-26617118037128220762010-10-19T14:19:00.000+01:002010-10-19T14:19:54.945+01:00

#FAIL Click here to compare on a newpaper ad! How on earth did this happen?!?!

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com1tag:blogger.com,1999:blog-1451953969992580536.post-48536474124708520282010-10-15T10:00:00.001+01:002010-10-15T10:00:02.836+01:00

Great interactive campaign. This viral video by Tipp-Ex® has over 10.5 million views on YouTube in less than a 45 days! Advertising Agency: Buzzman, France

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-61471919542243619312010-10-14T10:00:00.003+01:002010-10-14T10:00:04.910+01:00

AdKeeper preps service that lets users 'clip' banner ads for viewing and sharing at their convenience By Brian Morrissey. Found @ AdWeek Scott Kurnit, a veteran of Internet 1.0, believes the first iteration of the Web got some things wrong. "The tech guys who came up with the Web frankly never thought about ads," said Kurnit, founder of About.com, which is now part of The New York Times

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-35903456467960640652010-10-13T10:00:00.003+01:002010-10-13T10:00:06.029+01:00

by Will Critchlow. FOUND @ econsultancy.com Sam Crocker, one of our lead SEOs in London has been researching what proportion of searchers are seeing Google Instant. This has a potentially significant impact on the various research being published on how Instant affects average query length. Here's what he has found: There has been a great deal written about Google Instant since its release

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-85877627048451414622010-10-12T10:00:00.003+01:002010-10-12T19:46:57.942+01:00

It’s always fun to see just how different areas of the world are using different elements of the Internet. We have known for quite some time that Japan is the world leader in mobile usage although you don’t hear as much about it these days as the US and Europe closes the gap. BY FRANK REED. FOUND @ Marketing Pilgrim comScore released findings for these three areas that seem to run with what

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-44320365135823669082010-10-11T10:00:00.004+01:002010-10-12T19:47:14.870+01:00

Photo from: San Fransisco Chronicle Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Their next step into that realm is making auto driving cars. The Google Blog announced Google has “developed technology for cars that can drive themselves.” Yes, auto-driving cars, like from the movies and high tech TV shows. by Barry Schwartz. Found at

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-20306947642772741852010-10-10T23:54:00.003+01:002010-10-12T19:47:56.399+01:00

Image from Techcrunch By Robin Wauters, FOUND @ Techcrunch The love/hate relationship between Yahoo‘s CEO and the rest of the world continues. Carol Bartz was recently interviewed by USA Today, and couldn’t help being her eloquent self again. Here’s a round-up: On Facebook, and Yahoo missing the ‘social’ boat (emphasis ours) Social does not just equal Facebook. Social is how people

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-54144358789102981462010-10-10T23:22:00.003+01:002010-10-12T19:48:40.338+01:00

A cigarette packet is transformed into a robot on YouTube. Anti-smoking groups argue that such images are promoting tobacco. Pro-tobacco content on Facebook and YouTube is glamorising smoking among the young, warn health groups by Jamie Doward and Denis Campbell. Found @ www.guardian.co.uk Leading health organisations have expressed alarm at how the internet is being used to promote

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-1139662306391282902010-10-10T22:36:00.004+01:002010-10-12T19:45:55.827+01:00

Great read by Lee Odden on online marketing blog. Check out those useful social media and SEO analytics tools.

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-53376392718666270672008-11-17T23:47:00.002Z2008-11-18T00:06:09.205Z

What on earth is happening with Yahoo! and their Geo-Targeting? My Y!SM accounts' performance in the US and Ireland is down the hill. Many of my campaigns even stopped receiving impressions from sponsored search. According to Yahoo! this is caused by the geo-modified keywords (e.g. hotels in New York) that I'm using on the accounts and the geo-targeting... Apparently I can't use both

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com1tag:blogger.com,1999:blog-1451953969992580536.post-2984266934509165922007-12-14T16:43:00.000Z2007-12-16T15:32:39.482Z

The Top 5 Viral Video Ads of 2007 was presented by the Financial Times on 11/12 and reproduced by many respectable blogs, websites, etc. But is it accurate? You will decide!What is interesting about this Top 5 is the fact that when you check the supposedly #1 viral-video ad’s “view count” on YouTube, it shows that it was viewed around 1.2 million times!The truth is that there are more than one

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com2tag:blogger.com,1999:blog-1451953969992580536.post-85942096900166808192007-12-14T15:35:00.000Z2007-12-14T16:04:36.515Z

A recent Financial Times article presented the Top 5 Viral-Video Ads of 2007. FT said that according to online marketing agency GoViral, the viral-video ads that attracted most online viewers this year were the following: #1 Cadbury - Gorilla DrummerLaunched online in AugustAgency: FallonViews on Youtube: 5m# 2 Smirnoff – Green Tea PartayLaunched online in August;Agency: JWT, New YorkViews on

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-88377662536589789982007-12-06T10:51:00.000Z2007-12-16T16:02:49.644Z

Facebook founder apologised yesterday with a post on the social network’s blog about the controversial Beacon advertising system and for the way his company handled the situation. The good news for many Facebook users that have been protesting against the way Beacon worked is that they can now switch off Beacon altogether.Last week, after thousands of complaints by Facebook users and activist

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-20931600873354687892007-12-04T11:47:00.000Z2007-12-04T12:25:24.519Z

More than 66,000 users sign a petition and demand to have more control over the stories that get published through Beacon to their Mini-Feed and potentially to their friends’ News Feeds.Beacon is one of Facebook’s “business solutions” which can be used by any company to – as the famous social network claims on its “advertisers section” - “enable your customers to share the actions they take on

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com1tag:blogger.com,1999:blog-1451953969992580536.post-39032094284172478672007-11-27T11:50:00.000Z2007-11-28T19:37:48.250Z

The success of Facebook’s “news feed”, which provides a user with constant updates from his or her friends, urged MySpace, its main rival and social networking behemoth, in launching a similar feature.It was announced yesterday by Peter Levinsohn, president of MySpace parent company Fox Interactive Media, at the Reuters Media Summit. “The concept of a news feed is something we are very focused on

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com10tag:blogger.com,1999:blog-1451953969992580536.post-39872860723161926782007-11-26T11:51:00.000Z2007-11-26T15:49:54.265Z

***************************************************************************An interesting article regarding the decline in click through rates of online ads and the future of targeted online advertising as presented by Social Networking Sites such as Facebook.***************************************************************************Can more targeted pitches on Facebook and other sites reverse

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-30290726426743929212007-11-17T12:53:00.000Z2007-11-26T15:43:44.034Z

Will Facebook, MySpace and other social-networking sites transform advertising? DEPENDING on your age and memory, it was a week of radically new or reassuringly old developments in the advertising industry. To Mark Zuckerberg, who is 23 and the boss of Facebook, a popular social-networking website, it was the former. Standing in front of about 250 mostly middle-aged advertising executives on

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-26000046834151376132007-11-16T12:04:00.001Z2007-11-16T12:14:04.880Z

This is a very interesting study from Hitwise."For the fist time last month, UK Internet visits to social networks overtook visits to web-based email services. As the chart below illustrates, our custom category of the top 25 social networks, which includes Facebook, Bebo and MySpace, accounted for 5.17% of all UK Internet visits, compared to 4.98% for Computers and Internet – Email Services,

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-46568186272838200002007-11-16T10:28:00.000Z2007-11-26T15:27:02.581Z

There are two case studies conducted in the UK (by Hitwise) which proved that the power and commercial influence of MySpace and social networking sites is indeed great.Heather Hopkins, VP of Research at Hitwise UK, on two different case studies found out that visits to Topshop.co.uk and Asos.com originating from MySpace had surpassed those coming from Yahoo! and MSN UK Search combined!“The #2

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-66058925270312213062007-11-06T16:25:00.000Z2007-11-06T16:38:05.644Z

Watch Steve Ballmer (Microsoft's CEO) go crazy at a Microsoft employee convention (first video) and then watch the Zune spoof ad based on his craziness (and the ipod ads). Very funny!

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-87496324368052629382007-11-06T09:09:00.001Z2007-12-10T16:50:42.384Z

I know it's old news but still... One of the best viral ads up to date! Ogilvy and Mather's creation for Unilever won two Grand Prix at Cannes, a Cyber Lion for viral video and a Film Lion for corporate image. Beware, the digital "word of mouth" is advancing!

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com2tag:blogger.com,1999:blog-1451953969992580536.post-34193771795578067902007-11-02T13:24:00.000Z2007-11-06T16:43:53.900Z

Google's Open Social presentation (57 minutes). Enjoy!

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com0tag:blogger.com,1999:blog-1451953969992580536.post-74101335120601904252007-11-02T12:37:00.000Z2007-11-26T15:14:23.190Z

TV Links shut down for linking And if linking is illegal, how many of us are guilty? October 20, 2007 1:42 PM The TV Links disclaimer According to a report in The Guardian: "A 26-year-old man from Cheltenham was arrested on Thursday in connection with offences relating to the facilitation of copyright infringement on the internet, Fact said." The arrest and

Social Media Newshttp://www.blogger.com/profile/09945754715817823419noreply@blogger.com1