This is a very interesting study from Hitwise.
"For the fist time last month, UK Internet visits to social networks overtook visits to web-based email services. As the chart below illustrates, our custom category of the top 25 social networks, which includes Facebook, Bebo and MySpace, accounted for 5.17% of all UK Internet visits, compared to 4.98% for Computers and Internet – Email Services, which includes Hotmail; Yahoo! Mail and Gmail, amongst others."
This is the case for upstream traffic as the article and the following graph suggests:
"As the chart below illustrates, social networks now also refer as much traffic to other websites as web-based email services"
"For the fist time last month, UK Internet visits to social networks overtook visits to web-based email services. As the chart below illustrates, our custom category of the top 25 social networks, which includes Facebook, Bebo and MySpace, accounted for 5.17% of all UK Internet visits, compared to 4.98% for Computers and Internet – Email Services, which includes Hotmail; Yahoo! Mail and Gmail, amongst others."
This is the case for upstream traffic as the article and the following graph suggests:
"As the chart below illustrates, social networks now also refer as much traffic to other websites as web-based email services"
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